Public relations and professionalism: work to do to realise full potential
Stephen Waddington
JULY 6, 2022
The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016). To offer organisational leadership. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).
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